Auntie's New Newsletter

Posted by on Jan 8, 2008 in Blog | No Comments

Auntie’s Notes was badly in need of an update when I moved aboard with company. The publication had solid content but was presented poorly. The first step was to pick a uniform font and style book. The emphasis is placed strikingly on the words and letters with liberal use of handsome drop caps.

Originally designed with a spot blue ink as the sole color (still very present in the design), I was able to negotiate with the printer to move to four color processing.